AT THIS HOUR
Friday Morning Forum On The Business Of Our Behavior
September 12, 2025
32: The percentage of students involved in so-called “binge gaming” or playing video games for more than five consecutive hours, a habit leading to internet gaming disorder (IGD) and co-occurring depression, anxiety, poor sleep quality, and lower educational self-efficacy.
Science: Women represent two thirds of those with Alzheimer’s and decreased estrogen levels during menopause greatly raise that risk, as does early menopause or, according to 75% of the women we polled, delays in diagnose and treatment. Some treatments can slow disease progression but the FDA has approved a subcutaneous formulation of one of them called Lecanemab for maintenance dosing in Alzheimer’s disease patients with mild dementia. After 18 months of IV treatment every two weeks, patients may switch to the new weekly subcutaneous injection using the Leqembi Iqlik autoinjector.
Sport: Shouldn’t all psychiatrists, psychologists, mental health and addiction treatment programs require exercise as a prescription, if not “the” prescription? Some say it’s actually malpractice not to, others say it’s a balance. What do you say? Reach out to share your thoughts.
Policy: Like George Costanza navigating traffic to get his vintage Frogger video machine across an NYC street, health insurers like Aetna are making their own moves to direct patients to move the needle on healthcare spending. At least a portion if not most of their 18 million some commercial members can enroll in their new Informed Choice product in 2026 which lowers their copays if they choose specific providers designated in Aetna Smart Compare. 21 specialties are currently included, such as behavioral health, OB-GYN, primary care and orthopedic surgery.
Perspective: The one about that night Phil Collins’s people were on the rotary phone. Column here.

“I love a good nap. Sometimes it’s the only thing getting me out of bed in the morning.”
— George Costanza